Pillow Top Mattress Pad

June 4, 2004 – verlo Mattress Factory Stores, the most important architect of the nation-Direct mattress retailer, has signed a new expansion franchise in St. Petersburg Tampa /, Florida. Larry Starkey, plans to open a total of 10 schools in five years. This expansion strengthens the market position of the Company's shares in sleep specialty / commercial retail market of Florida. The real estate selection process for the initial assembly / showroom location is currently underway.

Whitewater, WI July 9, 2004 – With over 2000 franchise opportunities in more than 75 industries to decide which option is best for you can be a daunting task. Verlo Mattress Factory Stores franchise offers the unique possibility of $ 7.7 billion-a-year sleep specialty industry. With its low entry cost and the demands of work Piccoli, verlo represents a unique niche in the market for franchising. Recently, Furniture / Today noted that small manufacturers and retailers show a higher percentage of sales in 2003, which means that the specialties of sleep are resonating with consumers.

Whitewater, WI January 16, 2004 – verlo Mattress Factory Stores, the most important architect of the nation-Direct mattress retailer, has signed three new franchise agreements for the New England region. Owner, Bill McKenney, along with the management team of Tom Rooney, James McKenney and Jean Chatillon, for a total of 24, opened at the end of 2006. This expansion strengthens the market position of the Company's shares in sleep specialty / retail operations by 8 percent.